Bright niche portal

Bluewater

Bright, calm and product-clean. A price-first live grid for a niche you own.

Homepage of the Bluewater design, shown on the Bluewater Properties demo site
Best for
Brokerages · Agents
Tone
Light
Display type
DM Sans
Text type
Hanken Grotesk
Demo brand
Bluewater Properties

The idea

Bluewater is built for a specialist. White canvas, cool slate, one sky blue and soft tinted panels. The centerpiece is a large live grid with the price leading every card and a badge that counts the listings on the market right now. A numbered intro strip and stat tiles keep everything short and scannable.

Who it suits. A niche specialist — waterfront, boating, one property type — or a brokerage that wants a clean, modern portal.

  • White #ffffff
  • Tint #eef1f4
  • Cool slate #1e262b
  • Sky #3d8fd1
  1. Price-first live grid

    A large listing grid with a live count badge.

  2. Numbered intro strip

    Three short promises, numbered, under the hero.

  3. Stat overlay tiles

    Live figures laid over photography.

  4. Numbered navigation

    A slim header with numbered links and one clear contact button.

Beyond the homepage

Every page, in the same hand.

A design is not a homepage. Bluewater carries through search, listings, neighborhoods and every page a buyer or seller lands on.

Walk through it yourself

On the phone

Drawn for the small screen too.

Bluewater has its own phone layouts, menu and search, so your brand holds up on the screen buyers carry.

Bluewater homepage on a phone
A listing page in the Bluewater design on a phone

Demo sites run sample brands. The people, reviews and a few showcase figures on them are samples; the listings and maps are live.

Questions

About choosing Bluewater.

Is the Bluewater demo the real thing?

Yes. The demo is the working Bluewater site on live listings. The brand, the people and some showcase figures on it are samples; the search, the maps and the listings are live.

How much of Bluewater changes for my brand?

Your name and logo, your colors within the design’s palette logic, your photography, your markets and your own words on the homepage, buyers, sellers, about and contact pages. The layout, the type and the character of the design stay, because they are the design.

What if I like this one but want something changed?

Tell us what. Small changes are part of fitting a design to you. If what you want is a different character altogether, that is a custom design, and we do those too.

Does every design have the same search and data?

Yes. Search, maps, listing pages, neighborhood pages and the new-developments database are the same platform under every design. See the platform.

Bluewater, with your name on it

Make Bluewater yours.

Tell us who you are and where you work. We send pricing and next steps for Bluewater fitted to your brand. No contract, and no call unless you want one.

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