White gallery
Blanche
A gallery wall for your listings: Didone headlines, framed photography, bronze hairlines.
- Best for
- Agents · Teams
- Tone
- Light
- Display type
- Bodoni Moda
- Text type
- Hanken Grotesk
- Demo brand
- Maison Blanche
The idea
Blanche is the inverse of Noir. A gallery-white canvas, espresso ink and a single antique bronze. Photography is framed like art rather than washed over with a tint, and facts sit in fine hairline ledgers. It reads as taste, not as a template.
Who it suits. A refined solo agent or boutique who wants light, understated and editorial.
- Gallery white #faf8f4
- Espresso #14120e
- Ink #3f3a33
- Bronze #8a6d43
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Framed photography
Images hang on the page with space around them, never under a dark scrim.
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Hairline ledgers
Prices, counts and facts set in fine ruled tables.
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Italic accent phrases
A Didone italic picks out the words that matter in each headline.
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Slide-over drawer
Wordmark left, menu right, navigation that slides in from the edge.
Beyond the homepage
Every page, in the same hand.
A design is not a homepage. Blanche carries through search, listings, neighborhoods and every page a buyer or seller lands on.
Walk through it yourself-
Map search
The same live search, dressed in gallery white.
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Listing page
A listing presented like a catalogue plate.
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City page
Live market figures for a single city.
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Condo buildings
Condo buildings found automatically from the listings, each with its own page.
On the phone
Drawn for the small screen too.
Blanche has its own phone layouts, menu and search, so your brand holds up on the screen buyers carry.
Demo sites run sample brands. The people, reviews and a few showcase figures on them are samples; the listings and maps are live.
Included with Blanche
The look is the choice. The engine is a given.
Whatever design you pick, this is what the site does.
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Live MLS search and map
The full active inventory, refreshed every 15 minutes, with draw-on-map and about twenty filters.
Learn more -
Neighborhood and condo pages
About 8,000 city, ZIP, community and condo-building pages, each with live numbers.
Learn more -
New developments
137 new and pre-construction projects with their own pages, kept current for you.
Learn more -
Seller lead pages
A home-value page for every community, so sellers have a reason to write to you.
Learn more -
Made for the phone
Every design has its own phone layouts, menus and search.
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Built for you, no contract
We fit your brand, your markets and your content, and launch it. Service is month to month.
Learn more
Questions
About choosing Blanche.
Is the Blanche demo the real thing?
Yes. The demo is the working Blanche site on live listings. The brand, the people and some showcase figures on it are samples; the search, the maps and the listings are live.
How much of Blanche changes for my brand?
Your name and logo, your colors within the design’s palette logic, your photography, your markets and your own words on the homepage, buyers, sellers, about and contact pages. The layout, the type and the character of the design stay, because they are the design.
What if I like this one but want something changed?
Tell us what. Small changes are part of fitting a design to you. If what you want is a different character altogether, that is a custom design, and we do those too.
Does every design have the same search and data?
Yes. Search, maps, listing pages, neighborhood pages and the new-developments database are the same platform under every design. See the platform.
Blanche, with your name on it
Make Blanche yours.
Tell us who you are and where you work. We send pricing and next steps for Blanche fitted to your brand. No contract, and no call unless you want one.
Prefer to look around first? See the designs · Request a call